The environment’s role in marketing is p obvious. It provides every business with its income , and a popularization for all its outputs.
For businesses dealing directly with environmental resources, such as agriculture, tourism or oil, the importance of the physical environment has always been apparent. The physical environment has limited resources and limited capacity to absorb pollution and waste. Many companies are finding that consumers are willing to pay more for a green product. More efficient production methods are employed, and few companies, if any, gave a thought to the impact they were having on their surroundings. Concern has moved from the local scale to a national and increasingly global scale. Conventional marketing within industry is very much a product of this techno-economic perspective. Competition between companies grows. With the increase in water pollution from the chemical works , towns and cities began to pay the price for high industrial productivity.
The changes that are obvious to rescue the future of the world and the economy must be applied from the business society , which means they must integrate eco-performance into the strategies, systems and cultures of the organization.