Other services that will fall under the green marketing ideas shadow are those who assist in disposing of toxic materials, such as worn out electronics, tires, plastics, and other environmentally unfriendly products.

Other services that will fall under the green marketing ideas shadow are those who assist in disposing of toxic materials, such as worn out electronics, tires, plastics, and other environmentally unfriendly products. Other products that claim carbon offsetting do very little to just that. Since humans around the world leave a carbon emitting footprint through the use of electricity, automobiles, jet travel and other activities deemed as normal. New green marketing ideas will spring up exponentially to wrest a market share of a somewhat lucrative commerce interest. Nowadays over half of all power customers in the US have the option of choosing some sort of green power as part of their supply source.

The idea of carbon offsetting has been one of the most popular green marketing ideasembraced by the more affluent consumers all around the world. Yet because the term “carbon offsetting” has been used to generically without any testing to back the claim . Recently  one idea  was expressed  that a private jet excursion, producing several tons of carbon dioxide emissions would be offset with eco friendly lighting at home and a donation to a firm that would plant a number of trees to soak up the carbon emissions of the plane trip. Utility companies offer green pricing options for their customers.

Therefore, there is the problem with biodegradable products. Biodegradable doesn’t always mean that it disappears back into the earth in a positive manner. Some products are now being announced as offsetting the carbon footprint to some degree or another.